Oceania Cruises Marks 20th Anniversary and the Launch of New Ship, Vista, with an Exclusive 20-Year-Old Small-Batch Cask of Whisky from Chapter 7
Just 304 bottles of the whisky will be drawn and will be available for purchase by guests sailing on board Vista during her inaugural season this summer.
This exciting partnership comes as part of a long-term collaboration with Oceania Cruises and cruise retail market leader Harding+.
"We are excited about the immersive approach that Harding+ and Chapter 7 are bringing to the launch of Vista and the continuing celebrations of our 20th anniversary," said Frank A. Del Rio, President of Oceania Cruises. "The importance of guest understanding is at the heart of this partnership, and innovative, emotional approaches in telling our brand stories, which engage all the senses, are at the heart of Oceania Cruises."
Sebastian Harding, Director of Operations at Chapter 7 Whisky, added, "We are honored to bring our 20-year aged special cask to such a special occasion for Oceania Cruises. We believe a cask is like a character in a novel, where the best ones tug at the heartstrings and don't let go. We believe our 304 specially curated bottles can play just that role of character for Vista's guests, as they discover something special that perfectly complements their cruise experience."
The 1,200-guest ship caters to inquisitive travelers, food and wine connoisseurs and affluent individuals, and Harding+'s quaternity model of working balances the cruise ship profile with guest needs, brand fit and insights, as well as Harding+ retail knowledge.
Paul Cunningham, Director of Buying from Harding+, explained: "We always strive to make every cruise better and the storytelling behind the uniqueness of this one-off approach is sure to grab the attention of discerning guests in both the content and the channels we are using to bring things to life. We know Oceania Cruises guests are curious travelers and this premium approach fits the Vista story and style."
To celebrate the production of this one-off cask, Harding+ has produced a special film that tells the story of luxury, rarity and the creative passion behind the whisky-making process. The film brings to life the cask selection process and the journey that flows from that through to the bottling, the nosing and the palate test.
The Harding+ Chapter 7 film can be viewed here.
About Oceania Cruises
Oceania Cruises is the world's leading culinary- and destination-focused cruise line. The line's seven small, luxurious ships carry a maximum of 1,238 guests and feature the finest cuisine at sea and destination-rich itineraries that span the globe. Expertly curated travel experiences aboard the designer-inspired, small ships call on more than 600 marquee and boutique ports in more than 100 countries on seven continents on voyages that range from seven to more than 200 days. The brand has a second 1,200-guest newbuild, Allura, on order for delivery in 2025. Oceania Cruises is a wholly-owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit www.nclhltd.com
Harding+ is the number 1 global cruise retailer by size, working as partners with 19 different cruise line operators across the globe, and with 115 cruise ships in operation or under contract.
We create memorable shopping experiences with a 'Quaternity' Partnership approach between our business, our cruise line partners, brand partners, and customers.
The business has central hubs in Bristol, Miami, and Sydney, employing over 900 staff on board ships, and 250 landside.
The 300+ shops Harding+ operates cover 17000 m2, and deliver over 4.4m transactions per year.
SOURCE Oceania Cruises