97 per cent of agents say online travel training helps them sell more

07/05/2020 By Louise Honan

Online training is helping travel brands to reach out and connect with agents at a time that suits them, according to OTT's Survey 2019.

The annual survey, which polled 423 agents, revealed that online training remained the most popular method of learning with 97 per cent of agents stating that it helped them to sell more. Time flexibility was the main reason for the popularity of online training courses. 

Online training’s popularity with agents may also mirror the rise in homeworking. A quarter of travel agents polled stated that they worked from home, with a further 16 per cent stating that they worked from home more than once a month and 59 per cent work from home once a month.

50 per cent of agents manage their own training

The survey revealed that 50 per cent of all agents responding agreed that their company provided most of their training needs, with the other half responding that they were responsible for managing their training.

A massive 90 per cent of all respondents, stated it was their responsibility to keep their knowledge up to date. Less than 20 per cent of all those surveyed (19 per cent) responded that their managers planned their training.

Supplier courses were viewed as a crucial element of training by 90 per cent of agents. Respondents stated that they wanted to see more courses from destinations and airlines. Hotels and corporate travel were seen as two additional areas which could also expand their offering.

The agents polled worked in: leisure travel (40 per cent); business travel (21 per cent), tour operator and homeworker (joint 16 per cent), followed by others including MICE. 

Download the full survey results here

Author: Louise Honan (1 posts) 

Louise Honan has worked with OTT on a variety of projects since 2015. She currently leads the Product Development strategy for OTT.

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