E-commerce in the Travel Industry (e-learning)

Price: $499
Duration: 4 hours


  Wondering how e-commerce has revolutionized the travel industry and how to get onboard? Have you already tried to implement e-commerce features but now want to maximize their effectiveness? As an aspiring travel professional, do you want to learn how upcoming e-commerce trends will change the shape of the travel industry? When large Online Travel Agencies (OTAs) are transforming the travel experience through technology, understanding what e-commerce is, how to successfully leverage it and how to use data to provide a great travel experience becomes crucial for travel professionals. This course demystifies e-commerce technology and provides in-depth know-how of e-commerce tools, their benefits and limitations, cost-effective strategies to increase traffic to your website, grow your customer base and win their loyalty to secure repeat business. You will also get practical, actionable tips and best practices to leverage digital marketing tools and make use of predictive and real-time data analytics.  
  Course format  
  - This self-study e-learning course requires approximately 4 hours of study, to be completed within 6 months from the purchase date (enrollment validity).  
  - The recommended level for this course is Entry-level and Intermediate.  
  - Student performance will be based on an exam/assessment. Please refer to the Exam/Assessment Information below for more details.  
  Registration information  
  - When you click to purchase the e-learning course, you will be directed to log in to your Training Account.  
  Please note that if you are purchasing courses for more than one person, you must create a User Account for each individual. Registration and payment must be done through each User Account. You cannot use one User Account to purchase courses for multiple individuals. However, you may pay for multiple individuals by one credit card or bank transfer through each individual’s User Account. If you pay by bank transfer, please attach a copy of the bank transfer issued by the sender’s bank to each individual’s order.  
  What you will learn  
  Upon completing this course you will have the skills to:  
  - Get a historical perspective on the evolution of e-commerce in the travel industry
  - Clarify different mechanisms, tools and technologies associated with e-commerce
  - Evaluate which digital tools and analytics would work best for your business
  - Adapt your website to leverage the different Search Engine Optimization (SEO) ranking factors and increase customer visits
  - Calculate return on investment on your marketing spend
  - Determine the most important digital marketing success factors for your travel business
  Course content  
  The key topics that are covered during this course include:  
  - Information Technology in the travel industry  
  - OTA interfaces  
  - E-marketing tools  
  - Data analytics methods  
  - Web analytics tools  
  - Customer acquisition analytics tools  
  - Customer Relationship Management (CRM) systems  
  - Social media marketing tool  
  - Job aid for building your website  
  - Checklists and resources on:  
  * Data analytics methods  
  * Customer acquisition process  
  * Customer journey  
  Who should attend  
  This course is recommended for:  
  - Travel advisors  
  - Reservation and sales personnel  
  - Tour operators  
  - Travel agency operators  
  - Travel customer support  
  Certificate awarded  
  Upon successful completion of the exam/assessment, you will be awarded a Certificate that you can print for your records.  
  Exam/Assessment information  
  Please read the General Information on Self-study exams.  
  - Delivery method: Unsupervised online-based exam. Assessment can be taken at any time at your convenience.  
  - Format: 40 multiple-choice questions  
  - Time allowance: 1 hour  
  - Passing grade: 60% correct answers  
  - Distinction: 90% correct answers  
  - Number of exam/assessment attempts: 2  
  Important note: The exam/assessment should be accessed after you have completed the course module. Once you have started the assessment you can no longer access the course module.  


Image result for exclamation mark png IMPORTANT INFORMATION : IATA will communicate your course access information directly to you. It may take up to 7 working days to receive your IATA course access information.