Webinars and Virtual Classrooms
Make an impact with your own virtual event. Here is everything you need to know to host virtual events for your trade partners.
Here are 5 reasons why virtual events are here to stay.
Much of the travel trade is working remotely. Virtual events are a great way to stay connected with them
Anyone can join in from anywhere at any time
Extend your reach by casting your event live to social channels like LinkedIn and Facebook.
Extend the shelf life of your content as videos and talks remain available online
You can get creative with quizzes, polls, send out props or questionnairs to guest to get them interested before the webinar even starts.
Virtual events are popular. 72% of users surveyed by Vimeo, said they expected to attend the same, if not more, virtual events even after in-person events are back. (May, 2022)
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Pre-event marketing
Boost attendance and reach your live attendance goals.
We use a blend of behavioural and profile data to build a unique audience for your event. We'll help you identify your audience and promote your event to the relevant people.
Customised registration form
Audience segmentation to target the specialist travel professionals you want to reach e.g. specialist 'Business Travel' or 'Independent Leisure' agents.
Targeted campaigns to invite travel professionals who've passed your course or engaged with your brand previously.
Send us your list of invitees and we'll include them in the invite.
Social media campaigns to spread the word.
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Webinars
Webinars are the original virtual event.
They usually last between 30 minutes to an hour but the best engagement is under 30 minutes. Travel companies use webinars to drive leads for their products, increase thought leadership, brand awareness, and provide education around their services.
Some of our most popular webinar formats include:
Destination marketing with videos and key speakers or teach the trade something new and fun e.g. how to paddle board in Gibraltar
Product education and training for example you could iinclude 360 video of rooms and airline cabins
Interviews with thought leaders providing insights into industry trends. tips and advice for agents
Fun promotions such as quizzes and polls
Awards to celebrate your successes
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Studio quality virtual and hybrid streaming
Host a studio quality virtual event
Host a studio-quality virtual and hybrid streaming event in nearly any location of your choosing.
By providing a mobile team of qualified technicians, sound engineers, camera operators and virtual engineers, every detail of your event will be slick, seamless and hassle-free. Invite a crew to film in your destination for TV quality production.
What's includedFully equiped virtual mobile studio
Bespoke streaming platform
Hybrid programme design
Virtual Studio management
Post event find out
For more details contact us at [email protected]
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Virtual Classrooms
Virtual Classrooms
Educate travel professionals so that they can sell your product to their network.
Make learning fun with videos and presentations. Run polls and pop-quizes
We manage the set-up and the tech, all you have to do is talk to your audience.
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Filming
Hire a video professional
Hire a video pro to film your one-to-interivew, video event or create a virtual tour of your hotel room, airline cabin or cruise liner.
Try out some 360 video to give agents the opportunity to really explore.
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Post event engagement
Get valuable data
Once your event wraps up, you can get a complete picture of what went well and viewer-level analytics. See who attended, how much they watched, and how they participated in the conversation.
Then, use your data to turn engaged viewers into new customers.
Create marketing content by turning your recording into evergreen content for your course and on the OTT website.
We can also trim your recordings and create GIFs of key event moments for your email and social campaigns
Copy travel trade engagement data when they watch back your event using OTTs Audience Capture Technology.