The current situation in the German travel market continues to be positive and vibrant, with a noticeable prevalence of green and optimistic trends. The observations and statistics noted at the beginning of the year have only been further reinforced. While there may be fewer booked travel clients overall, the amount of money spent per client has significantly increased, resulting in higher sales compared to 2019.

One particular concern raised by Hans Gesk, an executive from KLM/AirFrance/Delta, regarding transatlantic travel, is resonating even more strongly now. The availability of airline seats in Europe is being impacted by the strong demand from US-based travelers. The pricing for these seats has historically been higher than those sold through European point-of-sale channels.

As a consequence, transatlantic airfares for European travelers have risen considerably this summer compared to previous years. This escalation in prices poses a long-term challenge for mid-market consumers, potentially making travel unaffordable for them. Additionally, the increased expenses for accommodation and dining in the US further contribute to the overall affordability concerns for European travelers.