OTT / TourMaG: A Win-Win partnership bringing e-learning to travel professionals across France and the French speaking world
OTT, the leader in e-learning in the tourism and travel sector, is continuing its expansion in France by partnering with TourMaG, the leading reference and source of information for travel and tourism professionals in France and the French-speaking world.
TourMaG and OTT are joining forces in order to provide a global service and offer to travel brands and tourism professionals across the French speaking world.
Thanks to OTT, travel and destination brands can create very competitively priced online training courses - in French and other languages - with sophisticated tools, enabling them to engage with the travel trade.
Thanks to TourMaG, the travel brands will be able to reach and target a vast audience of travel professionals spread across mainland and overseas France as well as the French speaking world. In July 2023, the TourMaG platform generated over 2 million visits.
Frederic Servieres, OTT France Country Manager, said, "We are very excited to launch a collaboration with TourMaG, the leading media platform for travel professionals in the French speaking world, with over 30,000 active subscribers. OTT partners such as destination tourism, airlines, hotels as well as cruise and ferry operators can now benefit from additional exposure and purchase booster e-learning marketing packages. French travel professionals can improve their knowledge about many destinations and tourism products, by completing the courses and receiving a certificate."
Fabien de Luz, CEO of TourMaG added, "The partnership between TourMaG and OTT will ensure that French travel and tourism professionals have access to one of the most comprehensive and sophisticated online training platforms in the market to date. This partnership will make it possible to increase the number of training courses in French on the OTT platform - already the leader in online training in English-speaking markets - and will give new impetus to e-learning in France and in the entire French-speaking world."
The OTT training platform includes online courses about destinations, hotels. hotel groups, resorts, airlines, cruise and ferry companies as well as sustainability, travel sales skills and GDS courses. Following and successfully completing these online courses is not only a great way for travel professionals to deepen their knowledge and become experts. It's also a fun way to learn thanks to the immersive format, the relatively short length (it takes on average just 25 minutes to complete a course) and the opportunity to enter free competitions and earn exciting prizes.