The Michelin Guide sets its sights on Vancouver
Vancouver joins Toronto as a Canadian MICHELIN Guide destination
MICHELIN Guide inspectors are already in the field, finding culinary gems
VANCOUVER, British Columbia, July 14, 2022 — Michelin and Destination Vancouver today announced the MICHELIN® Guide Vancouver, the latest expansion of the MICHELIN Guide.
Vancouver is home to a thriving culinary community, with both established chefs and young professionals ready to polish their skills. The city’s restaurant teams are committed to using a wide range of high-quality products, such as produce, meat and seafood sourced locally and sustainably.
The first MICHELIN Guide Vancouver selection will be revealed in the fall, and it will showcase outstanding restaurants and professionals receiving Michelin distinctions. The famously anonymous inspectors of the Guide award the iconic MICHELIN Stars – One, Two or Three – to unparalleled cuisine. The Guide is also renowned for its Bib Gourmand selection, highlighting restaurants that offer great quality food at good prices. The MICHELIN Green Star is given to restaurants that are leaders in sustainable gastronomy.
“We’re thrilled to bring the MICHELIN Guide to Canada’s west coast and shine a spotlight on all that Vancouver has to offer,” said Gwendal Poullennec, International Director of the MICHELIN Guides. “Our inspectors are already exploring Vancouver. They are eagerly diving into its wide variety of cuisines, prepared with high-quality products and served in warm, casual atmospheres. Vancouver is celebrated by international travellers for its artistic vibe and multifaceted identity – from impressive buildings to outdoor spaces – and we’re pleased to focus on its very promising culinary potential.”
Meticulous in maintaining their confidentiality, Michelin inspectors are already in the field, making dining reservations anonymously and paying for all their meals to ensure they are treated the same as any other customer.
“The fusion of flavours and cultures, influences from the Pacific Rim threaded through, and the abundance of the freshest ingredients from the ocean and land make the dining experience in Vancouver something very special,” said Royce Chwin, President & CEO, Destination Vancouver. “We have long enjoyed tremendous acclaim for our culinary scene and the MICHELIN Guide Vancouver further elevates the city’s reputation as a global dining destination. And we’re so delighted that Vancouver is now a culinary destination for aspiring young chefs who want to train under the guidance of a MICHELIN-Starred team.”
The upcoming Vancouver restaurant selection will follow Michelin’s historical methodology, based on five universal criteria, to ensure each destination’s selection equity: 1) quality products; 2) the harmony of flavours; 3) the mastery of cooking techniques; 4) the personality of the chef in the cuisine; 5) consistency between each visit (each restaurant is inspected several times a year).
The MICHELIN Guide is constantly observing the evolution of culinary destinations around the world. Michelin works with Destination Marketing Organisations, or tourism boards, to promote the travel industry in the respective locations; however, the MICHELIN Guide selections process remains completely independent.
While selections remain fully independently determined by Michelin inspectors, Michelin is working with Destination Vancouver on marketing and promotion activities only.
The 2022 Vancouver restaurant selection will join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in Vancouver and around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to book unforgettable hotels and make restaurant reservations through partners OpenTable, Resy and SevenRooms.
Michelin in Canada
Michelin opened its first North American tire production facilities in Canada in 1971 in Bridgewater and Pictou County, Nova Scotia. It’s now a major contributor to the Canadian economy in the field of sustainable mobility, with activities in the tire sector but also around and beyond tires. The company currently employs around 4,000 people in Canada. In May, the MICHELIN Guide announced Toronto as its first Canadian destination.
About Michelin North America, Inc.
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)
About Destination Vancouver
Destination Vancouver is the official destination marketing and management organisation for the spectacular city of Vancouver, British Columbia, Canada and represents more than 800 members in the city’s visitor economy. Destination Vancouver’s mandate is to support Vancouver's tourism industry in developing compelling experiences and offerings for the city’s visitors and promoting Vancouver to target Canadian, U.S., and international markets. The purpose of the dedicated group of approximately 32 full-time team members (and growing), along with close to 200 visitor services volunteers, is to transform Vancouver’s communities and visitors through the power of travel. (destinationvancouver.com)
For more information, contact:
Michelin North America – External Communications
Destination Vancouver – Director, Communications