With a passion for all things marketing, junior digital specialist Tayla-Jane Nelsen is loving her role at OTT…

Tayla began working for OTT at the beginning of 2022, having previously worked in HR as well as freelance marketing for a small handful of clients. Prior to this she completed a BCom Degree majoring in marketing as well as furthering her studies in digital marketing.

She explained what drew her to the role: “Marketing has been my passion for many years now. I enjoy the room for creativity as well as being able to positively contribute to a company’s persona and reputation. To attract consumers in a crowded marketplace requires building relationships with partners and clients, being the social butterfly I am, this makes what I do even more enjoyable.”

Working for OTT, Tayla’s key focuses as a digital specialist are to promote the company and increase client engagement – be that through managing live events from start to finish or working on the digital media requirements of the company.

The future is digital

Tayla is excited about the future digital will play in the marketing space, particularly as OTT’s social media reach continues to grow.

She explained: “The digital future has endless opportunities, there is no denying that the digital space will be around for the rest of time.

“I strongly believe that it is of the utmost importance that digital leaders prioritise optimizing customers’ experience and enhancing their business outcomes across the appropriate social channels, connecting people with information. The reach of social media continues to grow daily, and this can only be positive for anyone who needs to get information or a message out to the world.”

All about team work

Working with OTT for the past six months has allowed Tayla to learn not only about digital, but all aspects of e-learning and the travel industry. Plus, she thrives on being part of a team.

“At OTT we are all on one big team all striving for the best for the company as a whole. Anyone on the team will jump at the chance to help or contribute where they can. I have never once felt alone or in the dark."

“The morals OTT stands by makes me proud to be a part of the team. I am thankful to be where I am at the moment and am extremely excited to continue growing with the company.”