Malta Tourism Authority launches brand new LGBTQ+ training tool using OTT
The Malta Tourism Authority has used OTT to create a brand-new online training programme educating travel professionals about the archipelago’s LGBTQ+ travel credentials.
The launch of learnlgbtmalta.org coincides with Malta retaining the top spot on ILGA’s European Rainbow Index 2018 for the third consecutive year. The ILGA is a non-governmental, independent, international organisation promoting human rights, equality and strengthening the LGBTQ+ movement. The OTT training course provides in-depth information about Malta’s path to becoming an inclusive LGBTQ+ destination. Agents also have the chance to learn about Malta’s accommodation offer, activities and places to visit.
Peter Vella, director UK & Ireland, Malta Tourism Authority, says: “We pride ourselves on being a welcoming, safe destination for all travellers and travel agents are key to spreading awareness and the message amongst the UK audience. It’s important for the trade to be equipped with the right facts about LGBTQ+ travel to help travellers make an informed decision."
“We are excited to launch the new training programme to engage agents in a target market that is close to our hearts.”
The ILGA European Rainbow Index monitors the positive and negative impacts of countries on the LGBTIQ community in terms of respect for human rights and full equality in society. The Index expresses its findings by awarding a score out of 100 per cent.Malta achieved 94.04% on the scale - 15.28 per cent higher than the second ranked country Belgium and ahead of the remaining top five ranked countries: Norway; United Kingdom and Finland.
Malta legalised same sex marriage in 2017 and introduced gender-neutral passports earlier this year. Malta, Gozo and Comino have a thriving nightlife scene and Malta Pride brings Valletta’s streets alive with performers and colourful floats that celebrate love and diversity every September.