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31/03/2021 By : Nida Kapadia

Malaysia Airlines Wins 2020's Best Marketing Campaign at the OTT POP Awards.

 

Malaysia Airlines has won the award for Best Marketing Campaign at this year’s Online Travel Training’s Pop Awards, which took place virtually on Friday night, hosted by travel, fashion, and lifestyle broadcaster Lisa Snowdon. The awards recognise the most popular courses, from airlines to cruises,destinations, and tourist attractions to hotels.

Malaysia Airlines’ winning entry was for running an awareness campaign including a familiarisation trip in partnership with Heathrow Airport and a series of webinars to showcase its Fly Confidently campaign.

The campaign provided an opportunity for both travel trade press and frequent flyer media to see the health and safety procedures that Malaysia Airlines and Heathrow Airport have introduced to ensure that passengers enjoy a safer, and more comfortable journey, from their arrival at the airport through to reaching their destination.

The campaign has been successful in achieving its desired outcome of adapting its customer journey to ensure passengers can fly confidently during the pandemic.

Daniel Bainbridge, Malaysia Airlines Regional Manager for UK & Europe, said:“We are enormously proud that our Fly Confidently Campaign has been recognised amongst the industry’s best.This is a testament to Malaysia Airline’s ability to react both swiftly and effectively to an ever evolving and challenging situation, as well highlighting the success we have had in enabling people to fly with greater confidence. We hope this award will act as a further incentive for our customers to return to Malaysia Airlines,and experience the warmth of Malaysia’s hospitality as we look forward to the upcoming summer.”

Julia Feuell, Managing Director at Online Travel Training, commented: “The POP awards are chosen statistically by how many Travel Professionals have engaged with the brands on OTT. This Best Marketing Campaign is a new award for 2021. The award winner has been nominated by OTT founder Julia Feuell to highlight a brand who has gone ‘all out’ in marketing during one of the most difficult trading years ever known in travel. “Where many other brands adopted a ‘bunker’ strategy, this brand did not. In fact, they made huge efforts to respond to the changing circumstances at every turn. They took the trade behind the scenes at Heathrow Airport and invited OTT to film their covid protocols on board their airplane and to film the airport’s cleaning robots. They continue to demonstrate safety and flexibility wherever they can and deserve every success in the recovery.”

Online Travel Training (OTT) is the leading e-learning provider for the global travel trade and hosts the travel industry’s largest e-learning library with over 200 free travel product course.

To find out more about Malaysia Airlines’ award-winning e-learning course, travel agents can visit: www.mhexpert.co.uk

Separately, Malaysia Airlines has received seven stars - full marks - from AirlineRatings.com in an independent review of its COVID-19 health and safety measures.

To take advantage of the airline’s great prices and outstanding Covid-19 safety record, guests can book their tickets at Malaysia Airlines’ participating travel agents or visit Malaysia Airlines’ website at

www.malaysiaairlines.com

                                                                                     Ends

 

About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia, offering the only way to fly to non-stop from London Heathrow to Kuala Lumpur onboard the state-of-the-art Airbus A350. Malaysia Airlines carries guests on memorable journeys inspired by Malaysia’s diverse richness. Malaysia Airlines embodies the incredible diversity of Malaysia, capturing its rich traditions, cultures, cuisines and warm hospitality on board, while opening up more of Malaysia’s destinations than any other airline.

To help customers feel more confident about making new bookings, the airline offers a robust fare families structure, including a ‘Flex’ fare which provides a whole suite of benefits including fee free changes and full refunds, all for only a modest supplement on our standard fare which has proved extremely popular during times of uncertainty.

As a member of oneworld®, Malaysia Airlines and its partners in the global alliance offer a superior, seamless travel experience. oneworld offers special privileges and rewards for frequent flyers, including access to airport lounges worldwide. For more information, please visit www.malaysiaairlines.com

For media enquiries, please contact:

Daisy Birch / Ella Morris / Gerard Lyons

malaysiaairlines@powerscourt-group.com

+44 (0)20 7250 1446

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