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01/08/2022 By : Kelly Ranson

Malaysia Airlines expands sustainability focus with WWF partnership

Malaysia Airlines has announced a collaboration with WWF-Malaysia to support the organisation’s forest conservation efforts in Sarawak.

The airline is encouraging passengers to play their part in supporting WWF-Malaysia as it aims to conserve habitats for wild orangutans as well as improve the wellbeing of the local communities in Ulu Sungai Menyang in Batang Ai by planting gaharu trees in degraded forests.

The tree planting serves two purposes: the restored forest provides an expanded habitat for the orangutan, while gaharu leaves and other trees generate income for the local communities.

Malaysia Airlines is asking passengers to donate to the project and they can choose to donate either RM10 (£1.90) RM50 (£9.30) or RM100 (£18.70) to WWF-Malaysia before completing their booking.

Partnership is "critical to attaining sustainability goals"

Group Chief Sustainability Officer of Malaysia Aviation Group, Philip See said: "As corporate citizens, it is our collective responsibility to work towards a future that protects the environment and communities in which we operate. We believe that our partnership with reputable non-governmental organisations (NGOs) like WWF-Malaysia, which is well-known for its conservation efforts at significant sites like Batang Ai, is critical to attaining our sustainability goals."

Sustainability is a key focus for Malaysia Airlines with its Sustainability Blueprint agenda which was launched in April 2021 as it takes action to minimise its environmental impact. Targets include:

  • Achieving a target of net zero carbon emissions by 2050 (set together with Oneworld Alliance partners) and reduce the overall CO2 emission year on year.

  • MAG ESG Report to be published yearly reporting CO2 reductions year on year and path to key targets

  • Help to bring the business up to industry-leading standards in line with the United Nation’s Sustainable Development Goals (UNSDGs) for 2030.

  • Converting airline food waste into organic matter using black soldier larvae flies

  • Enhancing fuel efficiency measures.

  • Collaborating with local homegrown designers to upcycle aircraft materials into bespoke designer bags and other goods.


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