Icelandair integrates its domestic and international operations under one brand

06/04/2021 By Frederic Servieres

LONDON: From 16 March 2021 onwards, the network of Icelandair and Air Iceland Connect (AIC) (AIC), Icelandair Group’s domestic airline operations, will be integrated into one stronger network. 

All sales and marketing efforts will be joined under the Icelandair brand from this date, with Icelandair's full range of products and services accessible in one place, for both its domestic and international markets on www.icelandair.com. 

The objective of this integration is to ensure a sustainable future for domestic operations in Iceland and the West Nordic region, while also strengthening and simplifying the company's operations.  

With one strong brand, a simplified booking process and a unified distribution system, the integration allows Icelandair to focus on an improved and consistent customer experience across its entire route network.  

Local destinations all around Iceland - Akureyri, Egilsstaðir, Ísafjörður, and Vestmannaeyjar - as well as Greenland, will gain visibility on Icelandair's website through one search, one ticket and a connection to the route network in Europe and North America making it easier than ever before for international tourists to explore the country (once relevant travel and COVID restrictions lift).  

After the integration, domestic and regional flights will be operated on Icelandair's FI flight numbers although the companies' operating licenses remain separate. The product range and the services available on domestic flights are currently being reviewed, with new products and services also in development which will be introduced in the spring. Outstanding travel credits purchased before the integration will remain unchanged.  

Bogi Nils Bogason, CEO of Icelandair said: 

"The integration of Icelandair and Air Iceland Connect is an important step that will contribute to a stronger and more streamlined airline and improved air transport across our domestic and international route network.  

“This is a complex project that we will take in steps. That's why we put great emphasis on clear communication with customers and open dialogue with key stakeholders around Iceland about how we will ensure the development of domestic flights with the value and experience of our customers in mind. 

“In the long run, as our domestic flights become more visible in Icelandair’s booking engines we hope to see our customers from Europe and North America connecting to domestic destinations across our homeland.” 

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For further information on the integration, please visit the Icelandair website. 

Icelandair is the national carrier of Iceland. Since its foundation in 1937, Icelandair has steadily expanded its route network, using the unique geographical location of Iceland as a hub midway between Europe and North America. In 2019, Icelandair transported 4.7 million passengers to 42 destinations in Europe and North America. 

Icelandair is part of Icelandair Group, which also operates a regional airline in Iceland, an airfreight and logistics business, as well as aircraft leasing and consulting and travel services. Icelandair Group is listed on Nasdaq Iceland. 

Editorial contact  

For further information, please contact: Icelandair.UK@fhflondon.co.uk 

To learn more about Icelandair and refresh your skills and knowledge, click here to start the OTT Icelandair Training Course or visit the official Icelandair site. 

Author: Frederic Servieres (2 posts) 

Frederic was raised in Paris and in the UK, where he graduated from the University of London with a bachelor degree in history and politics. He has 15 years of experience in the travel industry, focusing on business development, feasibility studies and market expansion. He has travelled all over the world, combining his passion for new thrills with his love of food. languages and literature.He is currently responsible for the expansion of OTT in French speaking markets.