Palma de Mallorca, February 22, 2021.
This year 2021 is a year of challenges but also of opportunities: it is time together to create the future of the tourism sector that we are so passionate about. Therefore, during the past months at Iberostar Group we have reflected a lot upon the best way to resume operations while strengthening our brand and continue promoting a more responsible tourism business model.
Further, we have used the opportunity to advance in a strategic project that greatly excites us and that we would like to share with you today. Being our partner, we believe you should be the first one to know the news. As of this month, we will launch our new loyalty program that we explain to you in this video. Iberostar Horizons is designed to make the experience in our hotels even more differential and, of course, to reward the loyalty of our mutual customers. This new program will apply regardless of how customers choose to make their reservations and will allow us to recognize and provide added value to our repeat Iberostar guests. It is our conscious decision to make the benefits of the new program available to all Iberostar customers, explicitly including those who book through you as one of our valued distribution partners.
With Iberostar Horizons we expand the advantages that we have always provided to our most loyal customers, structuring the program in 4 levels according to the number of nights consumed, offering personalized services and exclusive offers for extras at the hotel. All detailed information about the new program will be available on our website from tomorrow, where customers will be able to register and start enjoying the advantages of Iberostar Horizons community from their first stay onwards.
Thank you very much for welcoming Iberostar Horizons , we greatly appreciate your continuous support and we are convinced that together we will emerge stronger to continue generating shared value.