Eurowings enters British leisure travel market

26/03/2021 By Jomante Vitkauskaite

  • Lufthansa Group airline connects holiday island Mallorca with Birmingham and Manchester for the first time

  • Eurowings increases its international business at its base in Mallorca

  • Eurowings Europe begins hiring crews

Dreariness in Germany, holiday fever in the UK: Eurowings is entering the British travel market in response to the surge in demand for flights between the UK and Mallorca. Germany’s number one holiday airline has an international base on Mallorca and, for the first time in its history, will connect Manchester and Birmingham with Europe's most popular Mediterranean island from the end of May. Entering the British travel market, Eurowings will initially fly holiday travelers twice a week from Birmingham as well as from Manchester to Mallorca and back. A further expansion of UK flights by Eurowings will be considered in the coming weeks.

Eurowings is offering services to customers in Great Britain since a run on holiday travel has already begun there. As soon as the date for the end of the corona shutdown was set, many Britons immediately secured flights to Southern Europe, mainly to Mallorca. Immediately after Prime Minister Boris Johnson's speech on opening steps, holiday bookings by travel agents rose in some cases by more than 600 percent compared to the prior week. Almost at the same time, Mallorca announced steps for opening restaurants and bars after recording significantly lower Coronavirus figures than before.

Eurowings is by far the largest provider of air travel between Mallorca and Germany – the flights are also known as the "Palma Shuttle". The holiday airline of the Lufthansa Group will connect the Balearic island with 22 airports alone in summer 2021 from Germany, Austria and Switzerland. By adding Birmingham and Manchester, Eurowings will increase the number of Mallorca connections to 24 airports.

 

Author: Jomante Vitkauskaite (15 posts) 

Originally form Lithuania, Jomante loves the travel industry. An honours graduate of Bournemouth University, she has worked with the Hong Kong Tourist Board and more recently as an account executive at AxiCom (PR and Marketing Communications Agency). Jomante brings a keen eye for detail and an energy to each of her clients.