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28/03/2022 By : Nida Kapadia

Advantage says business travel is ‘turning a corner’

TMC members of Advantage Global Network are currently averaging 48 percent of their 2019 turnover, with most expecting to finish 2022 at around 70 per cent of pre-Covid levels, as the network sees the “green shoots” of recovery for corporate travel.

London-based Advantage Global Network, which was formerly known as WIN Global Travel Network before rebranding in September 2021, said it expected annual turnover for its members to total around $7.5 billion this year in an update on trading.

Despite the impact of the Covid-19 pandemic, Advantage has continued to grow its membership to record levels and the network now has TMC partners in 83 countries, up from 70 countries in 2020. Advantage was Europe’s sixth largest TMC network in the list of Europe’s Leading TMCs 2021, compiled by BTN Europe.

The network said that 80 percent of its partners had now moved from “pandemic mode to recovery mode”, with 95 percent planning to recruit new staff this year.

John Hobbs Hurrell, head of the Advantage Global Network, said it would continue to grow its network in the “near future”, as business travel recovers from the Covid crisis.

“Corporate customers are starting to travel, looking once again to promote their products, meet with customers and fulfil business obligations. TMCs need to be ready because the corporate customer of 2019 is not the same in 2022 – they need and want more support,” he added.

“Travel can be complex and complicated and the need for consistency across the network is key. A global network that offers consistent service solutions, excellent networking opportunities as well as educational support – it’s what we do and will continue do.”

Hobbs Hurrell added that the rebranding of the network six months ago had “achieved our aspirations of simplifying our language, created an identity, which continues to be recognised, and ensures that members gain value from belonging to the invested network”. 

Advantage Global Network’s partners include 36 of the 50 largest TMCs in the UK, as well as Continental Travel Group in Canada, and Hess Travel, Tangerine Travel and Options Travel in the US.


Source of infromation Business Travel News Europe


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