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France’s tourism development agency, Atout France, is responsible for reinforcing the country’s position as an international destination.
Atout France, the national operator in the field of tourism, contributes to strengthening the appeal of France as a destination and the competitiveness of its companies, sectors and destinations through various additional actions: 
  • promoting France and its destinations internationally in order to increase visitor numbers,
  • championing global French destination brands as a point of entry into France's regions, to encourage a broader distribution of visitor flows,
  • supporting the development of the regions by facilitating the implementation of investment projects,
  • developing a business intelligence platform providing useful information to stakeholders on demand and supply,
  • contributing to the quality and offer upgrade, in particular through the management of ratings, registration and labels for high-potential sectors. 
Atout France also provides its 1,300 partners with tools to better understand demand for tourism, offering them marketing and promotional activities based on destinations’ world renowned brands, to boost their international development.

Atout France is present on all 5 continents, with 32 offices in 29 countries that apply the guidelines of the headquarters locally and operate in all domains: from tourism promotion (public information, press relations, sales promotion, etc.) to strategic monitoring (market research to better understand the habits and expectations of customers according to country of origin, for targeted and effective marketing activities). They are part of a framework of project support and tourism infrastructure. 

Atout France is also active in more than 70 markets, particularly due to its strong and close collaboration with embassies. Indeed, the tourism competence shown by the Ministry of Europe and Foreign Affairs since 2014 has brought a new dynamic to this relationship, supporting French influence abroad. 

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