Become a Sweden Specialist  

 Here's your chance to increase your ability to plan and sell unforgettable holidays to Sweden. Explore some of the world's most open and sustainable destinations, delve deeper into Swedish nature and get a taste of Swedish food & hospitality, meeting some of our friendly locals along the way.   Sweden is a unique destination that your customers will love. Take the course, get inspired and help them to create their ultiamte dream holiday.  


This course is an introduction to Sweden. An opportunity to improve your knowledge and increase your sales of Sweden holidays.  From our cities that mix the urban with the nature so seamlessly, to the fields and rolling hills in the south and the archipelagos in West Sweden, Stockholm and Luleå, you'll very quickly realise there is something for everyone in Sweden.   Cycle, walk or kayak through stunning forests, national parks or coastlines, eat your way through our 100 million acres of do-it-yourself-dining at one of our Edible Country tables, experience the history and culture in our capital Stockholm or travel north to look for the northern lights in Swedish Lapland, we could go on forever. Sweden is a year round destination with so much to explore. 


For now, enjoy our introduction to Sweden as you work your way through the modules above. We can't wait to welcome you and your customers to Sweden. 




Sweden for Travel Professionals 

Visit Sweden's travel trade hub, Sweden for Travel Professionals is your one stop shop for help with selling and promoting Sweden. From the latest COVID 19 updates to inspiration and even recipes to get your clients in the mood before their trip. Use our interactive product catalogue to create your customer's bucketlist itinerary or head to our content bank for royalty free, branding free images and videos to use in your promotion material.

It's all here at Sweden for Travel Professionals... 



Food & Drinks module funded by EU

Be sure to check out the food and drinks module. Great food and drinks are intrinsic to our coveted Swedish lifestyle. They reflect our culture; tradition, innovation, indulgence, humanity and nature, all balanced, transforming what's there into something more inviting, sustainable. Swedish food, drink and hospitality is something that your clients will be talking about for years after their trip. Ensure you include a couple of foodie experiences in your itineraries to go that extra mile for your clients. Find out which experiences to include in our food and drinks module, supported by the EU.  




Hero Image Credits: Patrik Svedberg /