The Promise of Nashville — where music is inspired, created, recorded and performed – is to provide the ultimate musical entertainment experience, celebrated throughout our diverse creative, cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.
What We Do
Bringing visitors to Music City is our business, and a record 15.2 million visitors came to Nashville in 2018.
The Nashville Convention & Visitors Corp brands, sells and markets Nashville as Music City to the world as a premier entertainment destination for travelers, who seek authentic and unique leisure and convention experiences. Locals rarely see our work, but they enjoy our results from the economic activity generated by the industry.
In 2003, our Board of Directors set a goal to grow Nashville's second-largest industry from $3 billion to $5 billion. In 2013, we reached that goal, and today we are a $6.5 billion industry, generating one-third of all visitor spending in the state of Tennessee.
We have sales staff based in Nashville, as well as satellite offices in Chicago, Atlanta, Washington D.C., Philadelphia, Los Angeles, Denver, and Dallas – where our key client set is based. To promote Nashville as a convention and tourism destination we participate in tradeshows, conduct site visits, and organize “Roadshows,” at which we coordinate appointments and events for our members to interact with clients in market.
Our marketing team encompasses several areas including advertising, promotions, creative services/branding, digital marketing, research, public relations, social media, events, visitor services, convention services, housing services, membership and partner marketing.
In Public Affairs, we service our community through corporate communications, government affairs, workforce development and training.
The NCVC is governed by a 22-member board made up of outstanding community leaders who represent a diverse array of Nashville businesses and who selflessly give of their time for the economic development of Music City.