Crystal Cruises

Modules

Who is a Crystal guest?

• 78% are married

• 46% are new-to Crystal cruises

• 41% have been on 4 or more cruises in the last two years

• 54% last sailed on a non-luxury cruise line

• The most important factors in their cruise decision are: Destination (74%), Crystal’s reputation (60%), Date of cruise (36%)

Target Audience: Demographics

• Affluent/High Net Worth

• Mature/Baby boomers

• Married

• Empty Nesters (No Children in household)

• Professionals & Retirees

• Advance Education

• Want to add more stories to their life – Enjoy new experiences

• Interest in travel or cruise

• Interest in health & fitness

• Interest in culture & art

• High Standards / Expect quality

• Traditional


Follow us on Social Media: