APT | River Cruising & Escorted Touring

APT is a company with a long and proud history. Founded in Australia in 1927, APT opened its UK office 35 years ago. Since then it has remained at the forefront of luxury group travel.

Whether it’s luxury river cruising, traditional coach touring with a decadent twist or small group 4WD adventures, you’ll see there’s little APT is unwilling to consider in pursuit of creating the finest holiday experience for its valued guests.

Delight in Every Detail. That's the APT Difference.

Inspirational Destinations
Your clients will explore iconic sites and undiscovered gems, plus they will benefit from our detailed inside knowledge of classic 'must-sees' as well as lesser known locations.

Eye-Opening Experiences
For a new perspective on the world. Your clients will have the sights, sounds and flavours of unfamiliar cultures vividly brought to life by our hand-picked local guides.

So Much Included
Rest assured we take care of everything. For example, our Luxury River Cruises include private home-to airport transfers.

Unparalleled Personal Service
Family owned since 1927. Your clients will enjoy a level of care ad attention we've refined over 90 years.

Book with Confidence

  • Over 90 years experience in travel
  • Multi award-winning river cruises
  • Highest rated river ships in Europe
  • Five-star Trustpilot rating
  • Fully inclusive holidays including all tipping
  • Expertly planned itineraries including comprehensive daily sightseeing excursions
  • Choice of Luxury or Essential river cruising and escorted touring
  • Dedicated Cruise & Tour Directors and expert local guides in each destination
  • ATOL bonded, ABTA and IATA protected